Sans Normal Agkum 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Meta' by FontFont, 'Cebreja' by Rafaeiro Typeiro, 'Plantago' by Schriftlabor, and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, assertive, clean, efficient, friendly, space-saving, high impact, clarity, modern utility, compact, rounded, solid, crisp, straightforward.
This typeface presents a compact, heavy sans structure with smooth, rounded curves and broadly uniform stroke weight. The proportions are condensed with relatively tight interior counters, giving letters a sturdy, space-saving silhouette. Terminals are clean and mostly blunt, while joins and curves remain softly modeled, producing a neat, contemporary rhythm. Numerals and capitals read with clear, simplified geometry, and the overall texture in paragraphs is dense but controlled.
It performs best where a compact, forceful voice is needed: headlines, posters, brand marks, packaging, and short emphatic statements. The dense color and tight proportions can help maximize impact in narrow columns or constrained layouts, especially at medium-to-large sizes.
The tone is modern and direct, with a confident, no-nonsense presence that still feels approachable due to its rounded shaping. Its compact heft conveys strength and efficiency, making it feel practical and contemporary rather than decorative or nostalgic.
The design appears intended to deliver high-impact readability in limited horizontal space, pairing a strong sans framework with softened curves for a contemporary, approachable finish. It prioritizes consistent texture and straightforward letterforms suited to bold messaging and modern graphic layouts.
Round forms like O/C/G stay smooth and even, while straight-sided letters maintain firm verticality; this mix yields a stable, engineered feel. The lowercase maintains a simple, utilitarian construction with closed, sturdy bowls and minimal detailing, helping keep word shapes consistent at display sizes.