Sans Normal Hobij 17 is a light, normal width, monoline, upright, normal x-height font.
Keywords: branding, ui, headlines, posters, packaging, friendly, clean, playful, modern, approachable, approachability, clarity, modernity, versatility, rounded, geometric, soft-cornered, open, airy.
A rounded geometric sans with smooth, monoline construction and generously softened corners throughout. Curves are near-circular and the straight strokes terminate with rounded ends, creating a consistent, tube-like feel. Proportions are open and slightly loose, with wide bowls and clear counters; circular characters like O and 0 read as clean rings, while diagonals (V, W, X, Y) keep a crisp, even rhythm. Lowercase forms are simple and legible, leaning toward single-storey constructions with minimal modulation and a tidy, contemporary silhouette.
Well-suited to brand identities, packaging, and marketing where a modern but approachable tone is needed. The open counters and clean stroke behavior also make it a good fit for UI labels, app interfaces, and wayfinding-style graphics at small to medium sizes, while its rounded personality shines in headlines and display settings.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded terminals and buoyant geometry. It feels informal without becoming novelty-driven, lending a warm, accessible voice to headings and short text.
The design appears intended to deliver a contemporary geometric sans with softened edges for friendliness and comfort, balancing clean construction with a subtly playful character. Its consistent stroke weight and open forms suggest a focus on clarity and versatility across digital and print applications.
Distinctive details include a curved, single-storey-style lowercase g and a compact, rounded treatment of joins and shoulders that keeps word shapes smooth. Numerals follow the same soft geometry, with a rounded 2 and 3 and an even, balanced 8 that maintains consistent stroke weight.