Sans Other Ismah 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, social graphics, headlines, playful, handmade, casual, friendly, quirky, human touch, approachability, informal voice, display impact, rounded, wobbly, informal, soft, bouncy.
A lively, hand-drawn sans with rounded terminals and subtly irregular stroke edges that create a gentle wobble. Letterforms lean on simple geometric cores (open bowls and broad arcs) but include intentional asymmetries and uneven joins for an organic rhythm. Proportions are compact and slightly varying from glyph to glyph, with counters kept open and strokes kept consistently sturdy for clear silhouettes. Numerals and lowercase show the same casual construction, with single-storey forms and simplified details throughout.
Well-suited to short headlines, posters, packaging callouts, and social graphics where a friendly, handcrafted feel is desired. It can also work for children’s and casual lifestyle contexts, especially when set with generous spacing to let the irregular rhythm breathe.
The overall tone is warm and approachable, with a quirky, human presence that feels conversational rather than formal. Its uneven rhythm and softened shapes suggest spontaneity, like marker lettering or a casual sign, giving text a lighthearted, personable voice.
Likely designed to provide an informal sans option with a distinctly handmade texture—combining simple, readable shapes with deliberately imperfect contours to add warmth and personality to contemporary layouts.
Capitals are straightforward and bold in silhouette, while lowercase adds extra personality through rounded shoulders, open apertures, and playful curves. The font’s irregularities are consistent enough to read smoothly in text, but prominent enough to remain characterful at display sizes.