Sans Contrasted Legay 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui labels, friendly, casual, soft, playful, modern, approachability, readability, contemporary tone, human warmth, rounded, humanist, open, bouncy, informal.
A clean sans with softly rounded terminals and subtly irregular, humanist construction. Strokes are mostly even but with gentle modulation and slight flaring in places, giving letters a warm, drawn quality rather than a rigid geometric feel. Counters are open and generous, curves are smooth, and joins stay simple; overall spacing and rhythm feel relaxed and slightly bouncy. Numerals follow the same friendly logic, with rounded forms and straightforward structure.
Well suited for branding systems, packaging, signage, and poster headlines where a warm, contemporary sans is desired. It also works effectively for short-to-medium UI labels and marketing copy where an inviting tone and clear letterforms are important.
The tone is approachable and upbeat, reading as friendly and informal without becoming cartoonish. Its softened shapes and easy rhythm give it a conversational voice suited to everyday messaging and brand-forward communication.
Likely designed to balance everyday legibility with a personable, human touch. The softened terminals, open counters, and lightly modulated strokes suggest an intention to feel modern and approachable while remaining broadly usable across display and text settings.
The uppercase feels stable and legible with broad, open shapes, while the lowercase adds more personality through rounded shoulders and gently varied stroke behavior. The overall impression is cohesive across letters and figures, emphasizing comfort and readability over strict neutrality.