Sans Contrasted Pujy 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Shtozer' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, industrial, authoritative, condensed, poster-ready, retro, impact, compactness, industrial tone, brand voice, blocky, squared, vertical, crisp, monolinear feel.
A heavy, squared sans with tall proportions and tight interior counters that emphasize verticality. Stems are dominant and mostly straight, with corners and terminals treated as flat, creating a rigid, engineered silhouette. The contrast shows up as slimmer connecting strokes and small internal joins against broad main strokes, producing a punched, stenciled-like texture in places without fully breaking forms. Round letters are strongly squarified, and curves are minimized into rectangular bowls and angular transitions for a compact, tightly packed rhythm.
Best suited for headlines, posters, signage, and bold branding where strong vertical rhythm and dense black coverage help text stand out. It can also work for packaging and labels that benefit from an industrial, hard-edged voice, especially when set with generous tracking and line spacing.
The overall tone is assertive and industrial, with a disciplined, utilitarian feel. Its bold mass and narrow openings read as commanding and slightly retro, evoking signage and mechanical labeling. The style feels stern and no-nonsense rather than friendly or casual.
The design appears intended to deliver maximum impact with a compact footprint, using squared geometry and selective contrast to add visual snap while maintaining a strict, utilitarian structure. It prioritizes presence and tone over open, text-size readability.
The font’s tight counters and dense color make it most legible at medium-to-large sizes, where the internal details and contrast can be clearly resolved. Numerals and capitals share the same tall, compressed stance, keeping a consistent, poster-like texture across mixed text.