Serif Contrasted Upsu 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, fashion, luxury, dramatic, classic, elegant display, editorial impact, premium branding, classic revival, hairline serifs, vertical stress, crisp terminals, sharp joints, elegant curves.
A high-contrast serif with pronounced thick–thin modulation and a predominantly vertical stress. Hairline serifs and fine entry/exit strokes create a crisp, delicate edge, while the main stems are bold and clean, producing a strongly engraved, editorial rhythm. Proportions feel refined and slightly varied across letters, with generous apertures and sculpted curves (notably in rounds like C, O, Q), and sharp, tidy joins that keep the forms precise at display sizes.
Best suited to display typography such as magazine headlines, fashion and beauty branding, editorial pull quotes, and high-end packaging. It also works well for posters and title treatments where the contrast and hairlines can be appreciated. For longer passages, it is most comfortable when set large enough to preserve the fine details.
The overall tone is polished and dramatic, with a couture-like elegance that reads as premium and intentional. The extreme contrast and razor-fine details evoke classic print sophistication and a contemporary fashion sensibility. It feels formal and curated rather than casual or utilitarian.
The design appears intended to deliver a modern, high-fashion take on classic high-contrast serif letterforms. Its sharp hairlines, vertical stress, and refined proportions prioritize elegance and impact, aiming for strong presence in headline and brand-forward contexts.
In the sample text, the thin horizontals and serifs become a key part of the personality, creating sparkle and a refined texture in large settings. Numerals share the same contrast and poise, with clear, stylish shapes suited to prominent use. The design’s delicacy suggests it benefits from adequate size and spacing so the hairlines can remain visually distinct.