Sans Other Lemag 9 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, labels, playful, quirky, friendly, retro, casual, display impact, quirky personality, warmth, retro flavor, informal tone, rounded, blunted, chunky, irregular, soft-cornered.
A heavy, soft-cornered sans with chunky strokes and subtly irregular geometry. Terminals are mostly blunted or slightly rounded, and several letters show angled cuts and asymmetric joins that keep the texture lively rather than mechanical. Counters tend to be compact, curves are broad, and the overall silhouette reads as sturdy and slightly bouncy, with letter-to-letter width and shape variation adding an intentionally uneven rhythm.
Best suited to display settings where character and impact matter: headlines, posters, packaging, labels, and bold brand moments. It can work well for short bursts of copy in playful or retro-themed designs, where the quirky shapes become part of the voice.
The font projects a playful, hand-made energy—more humorous and approachable than formal. Its quirky, slightly uneven construction gives it a retro sign-painting and cartoon-adjacent tone that feels energetic and personable.
The design appears intended to deliver a strong, friendly display voice with a hand-cut, slightly offbeat construction. Its goal seems to be memorability and warmth—prioritizing distinctive letterforms and a lively rhythm over neutrality.
In the samples, the dense stroke weight and tight internal spaces create a strong, dark typographic color; the distinctive shapes (notably in curved letters and the numerals) make it attention-grabbing but less neutral for long reading. The overall texture is consistent, yet the deliberate idiosyncrasies keep it from feeling strictly geometric.