Sans Normal Bogov 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Albert', 'FS Albert Arabic', and 'FS Albert Paneuropean' by Fontsmith; 'Belle Sans' by Park Street Studio; 'NuOrder' by The Northern Block; and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, approachable, energetic, clarity, impact, modernization, approachability, geometric, rounded, soft terminals, clean, sturdy.
A heavy, clean sans with largely geometric construction and rounded bowls that keep the texture smooth and even. Strokes are monolinear with softly finished terminals, producing a sturdy silhouette without sharp, brittle corners. Counters are generally open and generous, and the lowercase shows compact, utilitarian shapes with a single-storey “a” and a looped “g”, supporting a contemporary, straightforward rhythm. Overall spacing reads balanced and stable in text, with strong headline presence and clear character separation.
Well suited to headlines and short blocks of text where a strong, clean presence is needed—such as posters, branding systems, packaging, and signage. Its smooth geometry and open counters also make it a good fit for UI callouts, banners, and marketing copy that benefits from a friendly but authoritative tone.
The tone is modern and approachable, combining assertiveness with friendly rounded forms. It feels practical and confident rather than formal, giving text a clear, contemporary voice that reads as straightforward and upbeat.
The design appears aimed at delivering a contemporary, highly legible sans with a strong footprint, balancing geometric simplicity with softened details for warmth. It prioritizes clarity and impact in display and brand contexts while maintaining an even, consistent texture in running text.
The uppercase set has a solid, sign-like authority with broad curves and minimal stylistic quirks, while the lowercase leans functional and legible with simple, familiar constructions. Numerals appear robust and evenly weighted, matching the overall density and maintaining clarity at display sizes.