Slab Normal Alte 7 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Gravtrac' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, packaging, industrial, western, vintage, headline, sturdy, space saving, high impact, signage clarity, vintage tone, bold emphasis, condensed, slab serif, bracketed, compact.
A condensed slab serif with heavy, vertical stress and compact proportions. The strokes are thick and steady with modest contrast, and the terminals resolve into bold, squared slab serifs that often feel slightly bracketed. Counters are narrow and tall, giving the face a compressed, poster-like rhythm, while the lowercase maintains a straightforward, workmanlike construction with sturdy joins and minimal delicacy. Numerals match the same compact, vertical emphasis for a consistent, punchy texture.
Best suited for display settings where compact width and strong presence are valuable—posters, headlines, signage, labels, and branding marks. It can also work for short callouts or subheads where a dense, authoritative voice is needed, but its heavy color and tight forms make it less ideal for long-form body copy.
The overall tone is assertive and utilitarian, with a vintage, print-era flavor. It evokes durable signage and industrial or frontier-era display lettering—confident, no-nonsense, and built to be read at a glance.
Designed to deliver maximum impact in minimal horizontal space, combining a condensed skeleton with bold slab serifs for clear, sturdy recognition. The intent reads as a practical display workhorse with a distinctly vintage, sign-painter/poster sensibility.
Spacing appears tight and the dense vertical shapes create strong dark color in text lines, especially at larger sizes. The pronounced slabs and condensed width make repeated verticals (like in H, M, N, and m, n) stack into a deliberate, forceful cadence.