Sans Normal Okbik 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'BR Nebula' by Brink, 'Nexa' by Fontfabric, 'Creata' by Ivan Petrov, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, packaging, modern, friendly, confident, clean, approachable, impact, clarity, versatility, brand voice, geometric, rounded, open, solid, contemporary.
This typeface presents a sturdy, geometric sans structure with broad proportions and compact internal counters. Strokes are consistently heavy with minimal modulation, and curves are built from smooth circular and elliptical forms. Terminals are clean and mostly straight-cut, giving a crisp, contemporary finish, while round letters (C, O, Q) feel full and stable. The lowercase shows a simple, single-storey “a” and “g” with rounded bowls, and the overall rhythm is even with generous, uniform stroke presence across characters.
It works especially well for headlines, posters, and branding systems that need a bold, contemporary voice with clear letterforms. The broad proportions and solid stroke weight also suit signage and packaging where high impact and fast readability are priorities.
The overall tone is modern and approachable, combining a confident weight with friendly, rounded geometry. It reads as straightforward and functional rather than formal, with a contemporary, brand-ready neutrality that can still feel warm due to its softened curves.
The design intent appears to focus on a clean, geometric sans built for strong presence and clear communication in display settings. Its restrained detailing and consistent construction suggest an emphasis on versatility in modern visual identities and marketing typography.
Large apertures and uncomplicated shapes support quick recognition at distance, while the wide stance and thick strokes create a strong headline color. Numerals follow the same robust, rounded logic, with forms that look designed for clarity in prominent sizes.