Sans Normal Ammow 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, friendly, confident, clean, neutral, clarity, versatility, modernity, approachability, rounded, geometric, open, even, robust.
A solid, geometric sans with rounded curves and squared terminals, giving letters a sturdy, contemporary silhouette. Stroke weight is consistent and dense, with generous counters and open apertures that keep forms readable at display and text sizes. Circular letters (O, Q, o) are smooth and regular, while straight-sided forms (E, F, H, I, L) stay crisp and simple. The lowercase shows single-storey a and g, a compact shoulder on r, and a short, pragmatic t, creating a straightforward rhythm with minimal stylistic fuss.
Works well for brand systems that need a contemporary, dependable sans across headlines and supporting text. The open shapes and steady rhythm make it suitable for UI labels, navigation, and product copy, while the strong presence also supports posters, signage, and packaging where high-impact clarity is needed.
The overall tone is modern and approachable, projecting clarity and confidence without feeling cold. Its rounded geometry and even texture give it a friendly, utilitarian voice suited to contemporary branding and interface-forward design.
Designed to deliver a no-nonsense, contemporary sans voice with geometric warmth—prioritizing clear silhouettes, even color, and simple, consistent construction for versatile everyday use.
Capitals are broad and stable, with a clear, slightly geometric construction; diagonals (V, W, X, Y) feel firm and controlled rather than calligraphic. Numerals are clean and unembellished, matching the letterforms with consistent proportions and straightforward shapes.