Sans Normal Otbah 3 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, functional, bold, impact, clarity, modernity, simplicity, geometric, rounded, clean, compact, solid.
A heavy, geometric sans with broad, rounded curves and mostly uniform stroke thickness. Terminals are clean and square-cut, with generous counters and smooth, circular bowls that keep shapes stable at large sizes. The lowercase shows single-storey construction for a and g, a compact, straight-shouldered r, and a sturdy t with a short crossbar, creating a simple, direct rhythm. Numerals are similarly robust and open, with an oval 0 and a straightforward, vertical 1.
Best suited to headlines, posters, and branding where a strong, high-impact sans is needed. It can also work well for packaging and signage, especially when you want clear shapes and a contemporary, straightforward presence.
The overall tone is assertive and contemporary, with a friendly, approachable softness coming from the rounded forms. Its weight and simple geometry give it a confident, no-nonsense voice that reads as modern and utilitarian rather than delicate or expressive.
The font appears designed to deliver maximum visual impact with minimal stylistic distraction, using geometric construction and sturdy proportions for clear, modern communication. It prioritizes bold presence and consistency across letters and numbers for versatile display use.
Tight apertures and compact joins in letters like s, e, and a create a dense, punchy color, while wide bowls in O, C, and G keep the texture from feeling cramped. The design favors clarity and impact over intricate detail, maintaining consistent shapes across uppercase, lowercase, and figures.