Sans Normal Ofbuj 20 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Phi' by Cas van de Goor, 'Hanley Pro' by District 62 Studio, 'Plasto' by Eko Bimantara, 'Articulo' by Gilar Studio, and 'Mersh' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, impact, clarity, modernity, approachability, geometric, rounded, compact, sturdy, high impact.
A heavy, geometric sans with broad, rounded bowls and largely uniform stroke weight. Curves are smooth and circular, while terminals are clean and mostly straight-cut, giving a crisp silhouette despite the soft forms. Counters are moderately tight and the overall rhythm is compact, with a large presence in both caps and lowercase. The lowercase shows simple, utilitarian constructions (single-story a and g), and the numerals follow the same robust, rounded logic for consistent texture in text and figures.
Best suited for headlines, titles, and short copy where strong color and clear shapes are an advantage. It works well for branding systems, packaging, and signage that need a modern, high-impact sans with friendly roundness. For longer passages, it will read most comfortably at larger sizes where the counters have room to breathe.
The tone is bold and straightforward with a friendly, contemporary warmth. It feels energetic and attention-grabbing without becoming playful or quirky, making it read as dependable and direct. The overall impression is confident and approachable, suited to messaging that needs clarity and impact.
The design appears intended to deliver maximum visual presence with simple, geometric construction and consistent weight. Its rounded forms and crisp terminals aim for a modern, approachable voice while maintaining a solid, utilitarian structure for clear display typography.
In the sample text, the dense color and tight interior spaces create strong emphasis at display sizes. Round letters like O/C/G and the bulbous bowls in b/d/p give a cohesive, geometric feel, while diagonals (A/V/W/X) stay stable and solid rather than sharp or delicate.