Sans Normal Orbul 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Aspira' by Durotype, and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, simplicity, bold branding, rounded, compact, sturdy, high impact, straight-sided.
A heavy, geometric sans with broad strokes, compact counters, and a tight, efficient rhythm. Curves are built from near-circular bowls with smoothly joined terminals, while verticals and horizontals stay crisp and straightforward. Apertures tend to be relatively closed, giving letters a dense, blocky silhouette, and the overall spacing reads even and controlled in both uppercase and lowercase. Numerals match the letterforms with bold, rounded shapes and strong, simple construction.
Well-suited to headlines, logos, and brand systems that need a strong, immediate read. It works effectively on posters, packaging, and signage where bold letterforms must compete with imagery or high-contrast backgrounds, and it can serve as a robust UI or label face when used with generous sizing and spacing.
The tone is assertive and contemporary, with a friendly undercurrent from the rounded bowls and softened joins. Its mass and compactness create a confident, no-nonsense voice that still feels approachable rather than severe.
The font appears designed to deliver maximum impact with a simple, geometric construction: large shapes, steady rhythm, and minimal flourish. It prioritizes clarity at a glance and a contemporary, utilitarian look that adapts easily to marketing and interface contexts.
The design emphasizes solid silhouettes over interior detail, which helps it hold together at smaller sizes and in busy layouts, while the tighter openings can make similar shapes feel closer in texture at text sizes. In display settings, the uniform heft and geometric curves produce a clean, poster-ready presence.