Sans Normal Balu 3 is a bold, normal width, low contrast, reverse italic, normal x-height font.
Keywords: posters, headlines, packaging, branding, kids media, playful, quirky, friendly, lively, retro, add personality, stand out, feel friendly, retro charm, playful display, rounded, soft corners, bouncy, tilted, chunky.
A heavy, rounded sans with a consistent back-leaning slant and softly blunted terminals. Strokes stay largely monolinear, with broad curves and slightly flattened joins that create a chunky, cut-paper feel. Counters are generally open and circular-to-oval, while several letters show intentionally irregular geometry and asymmetric construction, contributing to an animated rhythm. The overall spacing feels energetic rather than rigid, with a hand-shaped, informal consistency across caps, lowercase, and numerals.
Best suited to short-to-medium display settings where personality is desirable: posters, splashy headlines, product packaging, storefront graphics, and expressive brand marks. It also fits youth-oriented or playful editorial accents, and works well when set large where its quirky details and rounded forms can be appreciated.
The font reads upbeat and mischievous, with a bouncy, off-kilter posture that suggests humor and approachability. Its rounded mass and softened edges keep it friendly, while the pronounced slant and quirky letter shapes give it a distinctive, slightly retro display voice.
The design appears intended to deliver a bold, characterful sans that feels friendly and informal, using a consistent reverse-leaning slant and rounded, chunky shapes to stand out in display typography. Its slightly irregular constructions suggest an aim for hand-made charm without leaving the realm of clean, sans-serif simplicity.
Uppercase forms lean toward simplified, geometric silhouettes, while the lowercase introduces more character through varied bowls, playful apertures, and a prominent angled stance. Numerals are similarly rounded and substantial, matching the letterforms’ soft-cornered, punchy presence.