Sans Normal Dirur 9 is a regular weight, wide, low contrast, reverse italic, normal x-height font.
Keywords: branding, headlines, ui text, posters, packaging, friendly, modern, casual, approachable, lively, soften modernism, add motion, improve friendliness, maintain clarity, rounded, slanted, open, geometric, soft.
A rounded, geometric sans with a consistent reverse-leaning slant across capitals, lowercase, and figures. Strokes are smooth and even, with soft curve transitions and rounded terminals that keep the texture clean and contemporary. Counters are generally open and circular/oval in feel (notably in O/C/G and o/e), while diagonals (A/V/W/X/Y) are crisp and stable, giving the design a clear rhythm. Lowercase forms are simple and readable, with single-storey shapes where expected and a compact, tidy punctuation/diacritic feel in the dots and apertures.
Well-suited to brand identities, headlines, and short-to-medium text where a friendly modern voice is desired. The open forms and even color also make it a good candidate for UI labels, product packaging, and editorial display where clarity and warmth need to coexist.
The overall tone is upbeat and approachable—modern without feeling clinical. Its rounded construction and gentle slant read as informal and friendly, suggesting motion and ease rather than strict neutrality.
The design appears intended to deliver a contemporary geometric sans with a softened, more personable character. By pairing rounded construction with a consistent reverse slant, it aims to feel dynamic and distinctive while remaining straightforward to read.
The slant is present but controlled, creating a forward-moving line without calligraphic contrast. Numerals match the same rounded geometry and even color, making mixed alphanumeric settings feel cohesive.