Sans Superellipse Osdog 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Posey' by Graphicfresh, 'Block Capitals' by K-Type, 'Hemispheres' by Runsell Type, 'Radley' by Variatype, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, sporty, assertive, retro, impact, space-saving, signage, branding, blocky, squared, rounded, compact, sturdy.
A compact, heavy sans with squared-off skeletons softened by broad rounding, producing a superellipse-like, rounded-rectangle geometry throughout. Strokes are uniform and dense, with tight counters and short apertures that emphasize mass and solidity. Curves terminate in blunt, squared ends with consistent corner radii, and many forms favor straight-sided construction over true circular bowls. The lowercase is sturdy and compact, with simple, utilitarian shapes and minimal modulation, while figures share the same squared, rounded-rectangle logic for strong visual consistency.
Best suited to headlines, titles, posters, and branding where strong impact and compact fit are needed. It also works well for packaging, labels, and short UI or wayfinding callouts where a bold, industrial voice is desired, especially when set with generous tracking and line spacing.
The tone is forceful and no-nonsense, with an industrial, athletic feel that reads as confident and attention-grabbing. Its compact density and squared curves evoke a retro display sensibility often associated with signage, equipment labeling, and sports branding.
The design appears intended to deliver maximum punch and legibility at display sizes through simplified, squared forms and consistent rounding, balancing a modern engineered look with a retro, sign-paint-like sturdiness.
At text sizes it maintains strong presence, but the tight counters and closed apertures can make long passages feel dark and condensed in color. The consistent rounding and squarish construction give it a distinctive, engineered rhythm that stays coherent across letters and numerals.