Sans Normal Amkap 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Equip' by Hoftype and 'Centra No. 1' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, posters, editorial, clean, neutral, modern, friendly, versatility, clarity, modernity, neutrality, geometric, rounded, crisp, balanced, straightforward.
A clean sans serif with predominantly geometric construction: round letters are close to circular, and straight strokes feel crisp and even. Terminals are mostly squared-off, with smooth joins and minimal modulation, giving a steady, low-drama texture. Counters are open and generous, and overall spacing reads balanced, producing an even typographic color in both caps and mixed-case settings. Numerals follow the same simple, sturdy logic with clear silhouettes and consistent stroke behavior.
Well-suited to interface text, product and corporate branding, and general-purpose headings where neutrality and clarity are important. Its even texture and straightforward forms also work for signage and short editorial runs, particularly at display and subhead sizes where the clean geometry reads confidently.
The tone is contemporary and matter-of-fact, with a mild friendliness coming from its round forms and open counters. It feels pragmatic rather than expressive, aiming for clarity and familiarity. Overall it conveys a modern, dependable voice appropriate for everyday communication.
The design appears intended as a versatile, modern workhorse sans: simple geometry, consistent stroke weight, and open shapes prioritize legibility and a calm, contemporary presence. It aims to perform across a wide range of everyday typographic scenarios without calling attention to itself.
The sample text shows strong legibility at larger sizes, where the uniform stroke and wide apertures keep words from clogging. Circular letters like O/Q and rounded lowercase forms maintain a consistent rhythm, while angular shapes (V/W/X/Y/Z) provide clean, sharp punctuation in the line.