Sans Normal Amrig 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Reyhan' by Plantype, 'Identidad' by Punchform, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: ui text, headlines, signage, branding, packaging, modern, confident, clean, friendly, straightforward, clarity, versatility, modern utility, impact, geometric, monoline, rounded, open apertures, high legibility.
A solid, geometric sans with monoline strokes and generously rounded bowls. Curves are smooth and largely circular, while joins and terminals stay crisp and unembellished, keeping the overall texture even and contemporary. Proportions feel balanced and practical: capitals are broad and stable, counters are open, and spacing is steady, producing a uniform rhythm in lines of text. Numerals share the same sturdy, simplified construction and sit comfortably with the letters for a cohesive typographic color.
It performs well where clarity and presence are needed: UI labels, navigation, and product surfaces, as well as bold headlines and short paragraphs. The steady spacing and open counters also make it a good candidate for signage, wayfinding, and brand systems that need a clean, contemporary sans.
The overall tone is modern and assured, with a friendly clarity that reads as straightforward rather than flashy. Its sturdy shapes and open forms give it a dependable, matter-of-fact voice suited to contemporary interfaces and branding.
The design appears intended as a versatile, high-impact sans that stays neutral and legible while still feeling contemporary and geometric. Its emphasis on simple construction and consistent curves suggests a focus on clarity, scalability, and dependable everyday use across print and screen.
Round letters like C, O, and G emphasize smooth geometry, while diagonals in A, V, W, X, and Y are clean and decisive. The lowercase keeps a simple, workmanlike structure (single-story forms visible for a and g), reinforcing an approachable, highly readable appearance.