Sans Normal Lunos 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Antebas' and 'Protofo' by Lafontype and 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, energetic, retro, impact, motion, approachability, display, rounded, geometric, soft corners, compact, heavy.
A heavy, forward-slanted sans with rounded, geometric construction and tightly controlled curves. Strokes are thick and largely uniform, with smooth joins and broadly open counters that keep the shapes readable at display sizes. The italics feel built into the design rather than mechanically skewed, giving letters a stable, compact footprint and a consistent rightward momentum. Terminals are clean and slightly softened, and the numerals follow the same sturdy, rounded rhythm as the letters.
Best suited for attention-grabbing display work such as headlines, posters, bold branding, and energetic campaign graphics. It can also work well on packaging and apparel-style applications where a compact, forceful italic texture helps create motion and emphasis.
The overall tone is upbeat and assertive, mixing a sporty shove with an approachable, friendly roundness. Its strong mass and continuous slant convey motion and confidence, while the softened geometry keeps it from feeling harsh or technical.
The font appears intended as a high-impact italic sans that combines geometric roundness with strong weight for immediate visibility. Its consistent stroke economy and compact proportions suggest a focus on punchy, contemporary display typography with a lively, athletic feel.
The design emphasizes a consistent, blocky silhouette across capitals, lowercase, and figures, producing strong word-shapes and a high-impact texture. Curves dominate most forms, with occasional sharper diagonals that add snap and help maintain crispness in dense settings.