Sans Normal Lunos 15 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Avion' by Fenotype, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Betm' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, energetic, friendly, attention, dynamism, modernity, impact, approachability, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with compact proportions and smooth, rounded curve construction. Strokes are uniformly thick with minimal modulation, creating dense counters and a strong, blocky silhouette. Terminals are broadly cut and slightly softened rather than sharp, and the overall geometry mixes circular bowls with subtly squared joins for a sturdy, contemporary feel. Uppercase forms read wide and stable, while lowercase shows a short, compact body and simplified shapes that keep spacing tight and visually even at display sizes.
Best suited for large-scale typography such as headlines, posters, advertising, and impactful brand marks. It also fits energetic contexts like sports, entertainment, and packaging where a compact, slanted, high-density word shape helps messaging stand out.
The tone is bold and forward-leaning, projecting motion and confidence. Rounded curves and softened corners keep it approachable, but the mass and slant make it feel assertive and attention-grabbing, with a sporty, headline-driven attitude.
Likely designed to deliver maximum impact with a dynamic, forward-leaning stance while retaining a friendly, modern sans character. The compact lowercase and rounded geometry appear aimed at creating bold, readable display text with a contemporary, sporty rhythm.
The oblique angle is consistent across letters and numerals, helping lines of text feel dynamic. Dense interior spaces and thick joins suggest it will favor larger sizes where counters can breathe and the rounded construction stays clear.