Sans Normal Ohgom 4 is a bold, normal width, monoline, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, rounded, informal, approachability, display impact, retro charm, friendly branding, soft, bubbly, compact, high-contrast counters, quirky.
A heavy, rounded sans with soft corners and a compact, blocky silhouette. Strokes are largely even and robust, with generous, circular bowls and smoothly curved joins that keep the texture dark and consistent. Many terminals are subtly angled or wedge-like, adding a handmade, cut-paper feel while staying clean and legible. Proportions are slightly condensed with relatively short extenders, and the uppercase feels sturdy and poster-ready while the lowercase stays simple and open.
Best suited to display roles such as headlines, posters, packaging, and branding where a friendly, retro voice is desired. It also works well for signage, labels, and short UI callouts that benefit from strong presence and soft, approachable shapes.
The overall tone is warm and approachable, with a distinctly playful, mid-century/retro sign-painting flavor. Rounded forms and chunky weight give it a cheerful presence, while the slight angularity in terminals adds character without becoming decorative.
The design appears intended to deliver a bold, welcoming display sans with geometric roundness and subtle idiosyncrasies for personality. It prioritizes strong readability at larger sizes while projecting an informal, characterful tone suited to contemporary retro-inspired design.
Round letters like O, C, and G read as near-circular, reinforcing a geometric understructure. Numerals are similarly rounded and bold, designed to stand out in headlines and short strings. The texture remains even across mixed-case settings, producing a confident, friendly rhythm in paragraphs at larger sizes.