Sans Normal Akrak 7 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Bourne' and 'Haymer' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, playful, approachable, confident, warm geometry, display impact, brand friendliness, clean simplicity, rounded, geometric, soft, compact counters, high contrast-free.
A rounded geometric sans with sturdy, even strokes and softly finished terminals. The construction leans on simple circular and elliptical bowls, producing very round O/C shapes and smooth, consistent curves throughout. Proportions are broad and stable, with a generous overall footprint and compact internal counters that keep the letters feeling dense at display sizes. Lowercase forms are straightforward and clean, with single-storey a and g, a symmetrical, rounded s, and a short-shouldered r; numerals follow the same rounded, heavy-set logic with large curves and minimal stroke modulation.
Best suited for headlines, brand marks, packaging, and promotional layouts where a friendly, modern voice and strong silhouette are desirable. The broad proportions and rounded geometry help it hold up well in short phrases, logos, and large-scale signage, especially when a clean but warm sans-serif look is needed.
The overall tone is upbeat and approachable, combining a contemporary, no-nonsense structure with softened geometry. It reads as friendly and slightly playful rather than technical, with a confident presence that suits bold, attention-getting settings without feeling aggressive.
The design intention appears to be a contemporary geometric sans that prioritizes softness and approachability while maintaining a solid, high-impact presence. Its rounded forms and simplified letter constructions suggest it was made to deliver clear, upbeat display typography for modern visual identities.
The design favors clarity through simple shapes and consistent rhythm, with rounded joins and smooth diagonals that keep texture even across words. Punctuation and dots appear circular and prominent, reinforcing the geometric theme.