Sans Normal Uhren 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, clean, modern, neutral, utilitarian, approachable, clarity, versatility, legibility, modernity, geometric, crisp, rounded, uniform, open.
A clean sans serif with mostly monolinear strokes and gently rounded curves. The letterforms lean geometric, with circular bowls, straightforward vertical stems, and minimal modulation at joins. Counters are open and the spacing reads even, creating a calm rhythm in both the uppercase grid and paragraph text. Terminals are generally flat and tidy, with rounded transitions that keep the overall texture smooth rather than sharp.
It works well for interface labels, dashboards, and general product typography where predictable shapes and even spacing support quick scanning. In print or editorial settings, it can handle headings and subheads cleanly, and it can also serve as a neutral brand typeface for contemporary identities and marketing materials.
The font feels modern and matter-of-fact, prioritizing clarity over personality. Its restrained shapes and steady rhythm give it a neutral, contemporary tone that can sit comfortably in many visual systems without calling attention to itself.
The design appears intended as a versatile, contemporary sans that emphasizes legibility and consistent texture. Its geometric lean and restrained detailing suggest a goal of fitting smoothly into modern layouts across both display and text applications.
Lowercase forms appear simple and conventional, with clear differentiation between similar shapes (for example, the single-storey-style simplicity seen across many letters) and numerals that stay consistent in stroke and proportion with the letters. The overall impression is a balanced, general-purpose sans suited to continuous reading at larger sizes and clear short bursts of copy.