Sans Normal Vulaj 7 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'URW Form' by URW Type Foundry, and 'Ainslie Sans' by insigne (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, approachable, playful, confident, approachability, clarity, modernity, impact, rounded, soft, geometric, clean, chunky.
A rounded, geometric sans with thick, even strokes and generously curved terminals. Counters are open and mostly circular/oval, giving letters like O, Q, and C a smooth, constructed feel. Corners are softened rather than sharp, and diagonals (A, V, W, X, Y) read sturdy and stable with minimal modulation. The lowercase shows compact vertical proportions with simple, single-storey forms where applicable, contributing to a straightforward rhythm in text.
This font is well suited to headlines, brand marks, packaging, and promotional graphics where a bold, friendly voice is needed. It also works for short UI labels, wayfinding-style copy, and large-format text where its rounded geometry and solid strokes help maintain clarity.
The overall tone is warm and friendly while still feeling contemporary and utilitarian. Its soft geometry and heavy presence make it read as approachable and slightly playful, without tipping into novelty.
The design appears intended to deliver a simple, contemporary sans with softened geometry for approachability, balancing strong visibility with a welcoming character for modern communication and brand-forward applications.
Spacing appears comfortable and consistent, supporting clear word shapes at display sizes. Numerals share the same rounded construction and solid weight, producing a cohesive look in mixed alphanumeric settings.