Serif Contrasted Apma 2 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, elegant, dramatic, classic, space saving, luxury tone, display impact, editorial voice, condensed, vertical stress, hairline serifs, sharp terminals, tall caps.
A tightly condensed display serif with tall proportions, strong vertical emphasis, and pronounced thick–thin modulation. Stems are dark and straight, while connecting strokes and serifs taper to fine hairlines, creating crisp, sharp terminals. Curves are controlled and narrow, counters stay slim, and spacing feels compact, producing a high-impact, columnar rhythm across both capitals and lowercase. Numerals follow the same condensed, contrast-driven construction for a consistent typographic color.
Well suited to headlines, magazine mastheads, pull quotes, fashion and beauty branding, posters, and packaging where a condensed, high-contrast serif can deliver elegance with impact. It can also work for short subheads or titling in layouts that provide enough size and spacing to keep fine details clear.
The overall tone is refined and theatrical, with a fashion/editorial sensibility that reads as premium and attention-grabbing. The extreme contrast and narrow set add a sense of intensity and sophistication, leaning toward classic luxury rather than casual or friendly.
The design appears intended to deliver a classic high-fashion display voice: tall, narrow forms paired with dramatic contrast and hairline finishing to maximize presence in limited horizontal space while maintaining an upscale, traditional serif character.
At larger sizes the hairlines and needle-like serifs become a defining feature, giving words a sparkling, engraved look. In longer lines the compact width and strong vertical rhythm create a dense texture, so it tends to perform best when used with generous leading and measured tracking.