Sans Normal Umruh 11 is a very light, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, logotypes, posters, modern, elegant, airy, minimal, luxury tone, display clarity, minimal styling, geometric refinement, monoline, geometric, open apertures, low stroke, crisp terminals.
A very airy sans with extremely thin strokes and a clean, geometric foundation. Round letters are built from wide ovals with smooth curves and open apertures, while straight-sided forms keep a crisp, almost constructed feel. Terminals are mostly clean and unadorned, with subtle tapering in places that adds a refined, high-end rhythm. Proportions skew broad, producing generous counters and a calm, horizontal texture in running text; numerals follow the same lightweight, open styling with simple, legible silhouettes.
Best suited to large headlines, magazine layouts, lookbooks, and brand systems where a refined, minimal voice is desired. It can also work for short display copy on posters or packaging, especially when ample size and contrast help preserve the hairline details.
The overall tone is sleek and understated, leaning toward contemporary luxury and gallery-like minimalism. Its delicacy and spacious forms give it a fashion/editorial sensibility, while the geometric clarity keeps it feeling modern rather than nostalgic.
The design appears intended to deliver a contemporary, fashion-forward sans that emphasizes elegance through extreme lightness, broad proportions, and clean geometric shaping, prioritizing visual sophistication in display settings.
The thin strokes and expansive letterforms create a prominent white-on-white presence; spacing appears comfortable and contributes to a smooth, even color in paragraphs. The light construction suggests it will look best when given room to breathe and sufficient size/contrast in its setting.