Sans Contrasted Logey 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, magazines, books, branding, packaging, refined, classic, calm, literary, readability, refinement, modern classic, editorial tone, versatility, flared, open counters, calligraphic, crisp, airy.
A clean upright text face with subtly modulated strokes and gently flared terminals that suggest a restrained calligraphic influence. Curves are smooth and open, with generous counters in letters like C, O, e, and g, while joins and diagonals stay crisp and uncluttered. The capitals feel stately and evenly proportioned, with softly tapered ends on forms like E, F, T, and Y; the lowercase maintains an easy rhythm with a single-storey a, a looped g, and a lightly cupped, flowing structure through n, m, and u. Numerals are simple and readable, with round, open forms and minimal ornamentation.
Well-suited to editorial and publishing contexts such as magazines, book interiors, and headlines where a refined but approachable texture is desired. It can also serve in branding and packaging that benefits from a calm, literate tone while remaining clean and highly legible.
The overall tone is polished and bookish, balancing contemporary cleanliness with a quiet classical softness. Its gentle tapering and controlled contrast lend a composed, editorial voice rather than a technical or geometric one.
Likely intended as a versatile reading and display companion that brings subtle warmth and sophistication to a sans-like structure. The design prioritizes clarity and rhythm in text while adding enough stroke nuance to feel premium in titles and brand applications.
Spacing appears comfortable in running text, supporting clear word shapes without looking tight. The design avoids sharp serif detailing, but the slight terminal flare and stroke modulation add texture that keeps long passages from feeling sterile.