Sans Normal Kerir 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Pluto' and 'Pluto Sans' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, modern, assertive, friendly, impact, momentum, clarity, approachability, rounded, oblique, compact, clean, geometric.
A heavy, right-leaning sans with smooth, rounded curves and largely uniform stroke thickness. The forms feel compact and slightly condensed in their internal counters, with clear, sturdy terminals and minimal modulation. Uppercase shapes are broad and stable with softened corners, while lowercase keeps a straightforward, single-storey construction where applicable and maintains consistent rhythm across words. Numerals are robust and highly legible, matching the same rounded, no-nonsense construction.
Best suited to attention-grabbing applications such as headlines, posters, campaign graphics, and bold branding systems. It also works well on packaging and labels where strong, friendly emphasis is needed, and in sport- or motion-oriented design where an oblique stance reinforces momentum.
The overall tone is energetic and forward-moving, with a sporty, contemporary feel. Its rounded geometry keeps it approachable, while the strong weight and oblique stance add urgency and emphasis, making it feel confident and promotional rather than delicate or literary.
Likely designed to provide a clear, modern sans voice with built-in emphasis through an oblique posture and sturdy, rounded construction. The aim appears to be high impact and legibility at display sizes while maintaining a smooth, approachable texture.
The italic angle is pronounced enough to read as purposeful motion, yet the letterforms remain open and clear in dense settings. Curves and diagonals carry most of the personality, giving the face a cohesive, streamlined texture in headlines and short blocks of copy.