Sans Normal Kemuk 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Gotham' by Hoefler & Co., 'Barnaul Grotesk' by ParaType, 'Aago' by Positype, and 'Giane Gothic sans' and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, industrial, impact, speed, space saving, emphasis, modernization, compact, slanted, dense, geometric, blunt.
This typeface is a compact, heavy sans with a consistent rightward slant and tightly drawn proportions. Letterforms lean toward geometric construction with broad, rounded curves and blunt terminals, keeping stroke modulation minimal and weight distribution even. Counters are relatively small and the spacing is economical, producing a dense, high-impact texture in lines of text. The lowercase follows the same sturdy, simplified logic, with single-storey forms and a straightforward, utilitarian rhythm; figures match the overall heft and slant for cohesive numerals in display settings.
Best suited to headlines, posters, and branding where a compact, impactful italic voice is needed. It can work well on packaging and apparel graphics, as well as UI callouts or labels where space is limited and emphasis is desired. For extended reading, it performs better in short bursts—subheads, pull quotes, or punchy messaging—rather than dense body copy.
The overall tone is energetic and forceful, with a forward-leaning stance that reads as fast and purposeful. Its compact massing and firm shapes suggest a contemporary, performance-driven personality rather than a delicate or literary one.
The design appears intended to deliver a contemporary, space-efficient display sans with an inherent sense of motion. Its sturdy construction and restrained detailing prioritize immediacy, consistency, and punch in branded and promotional typography.
In longer samples, the tight apertures and dense color increase presence but can reduce clarity at smaller sizes; it benefits from generous tracking and line spacing when used in paragraphs. The slant is strong enough to function as a stylistic voice on its own, even without additional decoration.