Script Hoja 1 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, logos, signage, friendly, retro, playful, inviting, casual, hand-lettered feel, bold impact, friendly branding, retro charm, display emphasis, rounded, brushed, looped, bouncy, swashy.
A heavy, right-leaning script with rounded terminals and a smooth, brush-like stroke. Letterforms are compact with a relatively small x-height, broad curves, and soft joins that emphasize an even, flowing rhythm. Many capitals feature prominent entry strokes and occasional swash-like curves, while lowercase forms keep simple, chunky counters and gently tapered ends. Numerals match the letterforms with bulbous shapes and a consistent slanted stance.
Best suited for short to medium-length display text such as branding, product packaging, menus, posters, and social graphics where a bold, handwritten personality is desired. It can work for punchy subheads or pull quotes, but long passages may feel heavy due to the thick strokes and compact lowercase proportions.
The overall tone feels warm and approachable, with a nostalgic, hand-lettered flavor. Its bold, cushioned curves and lively slant give it an upbeat, informal charm suited to expressive headlines and personal messaging.
The design appears intended to evoke confident brush lettering in a polished, repeatable font form—prioritizing bold presence, smooth flow, and friendly expressiveness over restrained text neutrality.
Spacing appears fairly open for a script, helping the thick strokes avoid clogging at display sizes, though the densest joins may soften in very small settings. The uppercase set reads especially decorative due to larger loops and more pronounced curvature, creating a strong hierarchy in mixed-case text.