Serif Contrasted Joso 2 is a very light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, luxury branding, posters, packaging, editorial, luxury, classical, fashion, poised, elegance, editorial clarity, brand prestige, modern classic, hairline, didone, vertical stress, sharp serifs, delicate terminals.
A refined high-contrast serif with a distinctly modern Didone flavor: strong vertical stems paired with extremely thin hairlines and crisp, pointed serifs. The letterforms feel open and generously proportioned, with smooth, round bowls (notably in O/C) and a clean, upright axis that reinforces a formal rhythm. Joins are mostly unbracketed, and several lowercase forms show subtle calligraphic flicks and ball-like terminals (especially on letters such as a, c, f, r, and y), adding elegance without becoming ornamental. Numerals and capitals maintain the same taut contrast and sharp finishing, giving text a polished, airy texture at display sizes.
Best suited to display typography such as headlines, mastheads, fashion/editorial layouts, and brand identities where high contrast and fine detailing can be appreciated. It can also work for short-form text like captions or pull quotes when set large enough and with generous leading to preserve the delicacy of the hairlines.
The font reads as sophisticated and editorial, with a cool, upscale tone associated with fashion, magazines, and luxury branding. Its crisp contrast and delicate details suggest formality and precision, while the slightly playful terminal treatment in the lowercase keeps it from feeling overly rigid.
The design appears intended to deliver a contemporary, fashion-forward take on a classic high-contrast serif, emphasizing elegance, sharp finishing, and a bright page color. Its combination of disciplined structure and lightly decorative terminals suggests a focus on premium editorial and branding applications rather than utilitarian body text.
In the sample text, the hairline horizontals and thin connecting strokes become prominent features, creating a bright, high-end sparkle that benefits from ample size and comfortable spacing. The overall color on the page is light and refined, with clear, confident capitals and a more characterful, gently swashed lowercase that adds personality to headlines and pull quotes.