Sans Faceted Lawu 1 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'European Sans Pro' by Bülent Yüksel, 'PG Gothique' by Paulo Goode, and 'Coben' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, assertive, modern, technical, space saving, high impact, geometric styling, industrial tone, angular, faceted, geometric, compact, uniform.
A compact, heavy sans with sharply faceted construction that replaces many curves with planar angles. Strokes stay largely uniform in thickness, with crisp terminals and tight internal counters that emphasize density. The proportions are tall and space-efficient, with straight-sided rounds and angled joins that give letters like C, G, O, and S a chiseled, polygonal feel. Numerals follow the same rigid geometry, producing a cohesive, blocky rhythm in both display lines and mixed-case settings.
Best suited to headlines, posters, and branding where a condensed, high-impact word shape is desirable. It can also work well for packaging and signage that benefit from a sturdy, engineered aesthetic, especially when set with generous tracking or ample line spacing.
The overall tone is forceful and utilitarian, combining a contemporary condensed stance with a hard-edged, machined character. Its faceted silhouettes read as technical and engineered rather than friendly or calligraphic, lending an industrial, no-nonsense voice.
Likely designed to deliver maximum impact in limited horizontal space, using faceted geometry to differentiate the face from conventional condensed grotesks. The consistent stroke weight and crisp angles suggest a focus on bold display clarity and a distinctive industrial voice.
Distinctive angularity is most noticeable where a typical grotesk would rely on smooth curvature, creating a slightly “cut metal” impression. The tight apertures and compact counters increase visual punch at larger sizes, while also making the texture feel dense and emphatic in long lines.