Sans Normal Kumij 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Noir' by Mindburger Studio, and 'Causten' and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, packaging, modern, friendly, confident, clean, sporty, emphasis, modernization, approachability, momentum, rounded, geometric, slanted, crisp, open counters.
A heavy, slanted sans with rounded, geometric construction and clean terminals. Curves are smooth and broadly circular, while joins and diagonals stay crisp, giving the design a clear, contemporary rhythm. Counters are open and generous, and spacing reads even and stable, helping the shapes stay legible despite the strong forward lean. Numerals match the letters’ sturdy, rounded build and appear designed for consistent color in text and display.
Best suited to headlines, short blurbs, and brand marks where a strong, forward-leaning voice is desirable. It should work well for promotional graphics, packaging callouts, event posters, and sports or tech-adjacent branding that needs a clean but assertive sans. In longer passages it can remain readable, but its visual emphasis is strongest at larger sizes.
The overall tone is energetic and approachable, combining a modern, no-nonsense presence with friendly roundness. The pronounced slant adds motion and urgency, making it feel sporty and promotional without becoming informal or quirky.
The design appears intended to deliver a contemporary sans voice with added momentum, pairing sturdy strokes and rounded geometry with a clear slant for emphasis. It prioritizes high impact and easy recognition while keeping forms simple and broadly legible.
Round letters like O/C/G show a consistent, smooth oval logic, and the design maintains a uniform visual “black” across mixed-case sample text. The ampersand and punctuation follow the same bold, simplified approach, supporting cohesive headline setting.