Sans Normal Egmej 6 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, packaging, editorial, posters, modern, breezy, friendly, casual, clean, friendly modernity, forward motion, everyday readability, clean emphasis, oblique, airy, open, rounded, lively.
This typeface is a slanted sans with softly rounded construction and open apertures. Strokes are smooth and even, with gentle modulation kept to a minimum, and terminals tend to finish cleanly without prominent serif-like features. The proportions feel slightly elastic from letter to letter, giving the line a subtly varied rhythm, while the overall silhouette stays tidy and streamlined. Curves are broad and circular in character, and counters remain clear, supporting an uncluttered texture in running text.
It suits brand identities and marketing materials that want a modern, personable voice, and it performs well in short-to-medium text such as editorial standfirsts, pull quotes, and product messaging. The slant and open shapes also make it effective for display applications like posters, packaging callouts, and web headers where a clean but lively presence is desired.
The overall tone is contemporary and approachable, with an easy, forward-leaning motion that reads as energetic rather than formal. Its rounded shapes and open forms keep it friendly and relaxed, making it feel conversational and light on the page.
The design appears intended to combine the simplicity of a sans with the motion and emphasis of an italic, producing a contemporary voice that remains readable and smooth in continuous text. Its rounded geometry suggests an emphasis on friendliness and clarity rather than sharp, technical precision.
The italic angle is consistent across caps, lowercase, and numerals, creating a coherent flow in sentences and pangrams. Numerals follow the same rounded, slightly calligraphic slant as the letters, helping mixed text maintain a uniform color.