Sans Normal Luniv 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Jarvis' by Alan Smithee Studio, 'Gotham' by Hoefler & Co., 'JT Marnie' by JAM Type Design, 'Adequate' by K-Type, 'Scatio' by Wahyu and Sani Co., and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, retro, dynamic, confident, impact, motion, bold branding, athletic tone, attention grab, oblique, rounded, soft corners, heavy terminals, compact.
A heavy, oblique sans with rounded geometry and broad, low-modulation strokes. Forms are built from smooth curves and softened corners, with frequent angled terminals that reinforce the slanted, forward-leaning rhythm. Counters are generally tight and openings are moderately closed, giving the type a compact, high-impact color. Lowercase shows sturdy bowls and short-to-moderate extenders, while numerals are similarly robust and slightly stylized for display clarity.
This font is well suited to headlines, posters, logos, and prominent brand phrases where a forceful, kinetic feel is desired. It can work effectively for sports, fitness, motorsport, and energetic retail packaging, as well as social graphics and promotional collateral that benefits from a bold, condensed visual punch.
The overall tone feels energetic and assertive, with a sporty, fast-moving posture. Its chunky curves and soft edges lend a friendly, approachable character despite the strong weight, reading as bold and promotional rather than formal. The slant and angled cuts add a subtle retro flavor reminiscent of classic athletic or automotive lettering.
The design appears intended to deliver maximum impact with a streamlined, forward-leaning stance. By combining rounded construction with angled terminals and dense counters, it aims for a modern athletic voice that stays friendly while remaining highly attention-grabbing at display sizes.
The texture is dense and consistent across caps, lowercase, and figures, producing strong presence in short phrases. The oblique angle and compact counters suggest it will look best with generous tracking or ample line spacing when used in longer blocks.