Sans Normal Lomiy 15 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, friendly, impact, momentum, display clarity, modern branding, heavy, oblique, rounded, geometric, soft corners.
A heavy oblique sans with broad proportions, rounded geometry, and smooth, low-contrast strokes. Curves are full and circular, while joins and terminals are subtly softened rather than sharply cut, giving the letterforms a sturdy, cohesive mass. Counters stay fairly open for the weight, and the lowercase shows a tall x-height that keeps words compact and dense. The overall rhythm is energetic and forward-leaning, with consistent spacing that reads best at medium to large sizes.
This style is well suited to punchy headlines, poster typography, and branding systems that need a confident, forward-moving voice. It can work effectively for sports and tech-adjacent identities, packaging callouts, and promotional graphics where dense, high-impact letterforms are an advantage. For long-form reading, it’s better reserved for short bursts, subheads, or emphasis.
The tone is bold and energetic, with a contemporary, sporty feel driven by the strong slant and hefty shapes. Rounded forms add approachability, while the dense color and wide stance project confidence and impact. It feels built for attention-grabbing statements rather than quiet, neutral text.
The design appears intended to deliver maximum impact with a modern, friendly geometry—combining a pronounced oblique stance with rounded, simplified forms for clarity at display sizes. It emphasizes momentum and presence while maintaining recognizable, straightforward letter shapes.
The figures are robust and highly prominent, matching the uppercase in overall weight and presence. The slant is consistent across capitals, lowercase, and numerals, and the shapes favor simple, geometric construction over calligraphic modulation.