Sans Normal Buleh 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gullying' by Din Studio (names referenced only for comparison).
Keywords: ui text, body copy, product design, editorial, signage, modern, neutral, clean, friendly, practical, clarity, versatility, readability, system use, neutral tone, open apertures, humanist, soft corners, even rhythm, high legibility.
A clean sans with gently rounded, humanist construction and smooth, continuous curves. Strokes are even and steady, with open apertures in letters like “c,” “e,” and “s,” supporting clarity at text sizes. Uppercase forms feel straightforward and geometric, while lowercase shapes add softness through round bowls and subtle stroke joins. The numerals are simple and readable, with wide, open counters and consistent proportions that align well with the letterforms.
This font is well-suited to UI and app typography, documentation, and general-purpose body text where legibility and an even reading texture matter. It also works for product branding systems, wayfinding, and editorial layouts that need a modern, unobtrusive sans with a friendly edge.
The overall tone is modern and neutral, with a quietly friendly character created by rounded curves and open forms. It reads as practical and approachable rather than sharp or technical, making it feel at home in contemporary interfaces and general communication.
The design appears intended as a versatile everyday sans: clean, readable, and adaptable across digital and print contexts. Its open shapes and restrained personality suggest an emphasis on clarity, comfort in continuous reading, and broad applicability in design systems.
Spacing appears balanced with an even texture in paragraph settings, avoiding tight, condensed color. The design maintains a consistent rhythm across uppercase, lowercase, and figures, emphasizing straightforward readability over stylistic flourish.