Sans Normal Walog 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, packaging, modern, friendly, clean, approachable, neutral, versatility, readability, softening, modernization, rounded terminals, humanist, soft corners, open apertures, tall ascenders.
A clean sans with gently rounded terminals and softened corners throughout. Strokes are largely monolinear with subtle modulation, and curves are drawn with smooth, circular construction. Proportions feel slightly tall and airy, with open counters and generous internal space that keeps letters from feeling cramped in text. The lowercase shows humanist cues and readable shapes, while capitals stay simple and steady; overall spacing and rhythm look even and calm.
It suits UI and product work where clarity at a range of sizes matters, as well as contemporary branding that wants a warm but restrained sans. The clean rhythm and open counters also make it comfortable for short editorial passages, labels, and wayfinding-style signage.
The tone is modern and approachable, with a mild warmth created by the rounded endings and open shapes. It reads as neutral and practical rather than technical or decorative, lending a friendly, straightforward voice to headings and interface copy alike.
The design appears intended as a versatile everyday sans that balances neutrality with a touch of warmth. Rounded terminals and open apertures aim to improve readability and soften the overall impression without becoming playful or stylized.
Round forms like O/0 and C have a soft, continuous geometry, and joins avoid sharp, brittle corners. The numerals share the same friendly rounding and consistent weight, helping mixed alphanumeric settings feel cohesive.