Serif Contrasted Upju 1 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Cardillac' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, magazine, branding, packaging, fashion, luxury, dramatic, refined, elegance, impact, editorial tone, premium feel, modern classic, hairline serifs, vertical stress, sharp terminals, crisp joins, high waistlines.
A refined display serif with pronounced vertical stress and dramatic thick–thin modulation. Stems are sturdy and dark while horizontals and connecting strokes taper quickly into delicate hairlines, producing a crisp, shimmering rhythm. Serifs are fine and pointed with minimal bracketing, and many terminals end in sharp, knife-like finishes. Proportions feel classical with relatively tall capitals, compact lowercase counters, and slightly varied letter widths that add a lively cadence in text.
Best suited to large sizes where the hairlines and sharp serifs can be appreciated—magazine headlines, pull quotes, mastheads, and premium branding. It can also work for elegant packaging and invitations when printed or rendered with sufficient resolution and contrast.
The tone is polished and high-end, with a distinctly editorial snap. Its extreme contrast and precise detailing read as elegant and confident, leaning toward fashion and luxury contexts rather than utilitarian body copy.
The design appears intended to deliver a contemporary take on a modern high-contrast serif: striking thick–thin drama, clean vertical structure, and precise, sharp detailing for sophisticated display typography.
In the samples, narrow hairlines and small interior joins become a key visual feature, especially in letters like a, e, s, and g where the contrast accentuates tight apertures. Figures appear lining and similarly contrasty, matching the uppercase’s formal, high-fashion character.