Sans Superellipse Upfi 6 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Square 721' by Bitstream; 'Arian', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; and 'Bi Bi' by Naghi Naghachian (names referenced only for comparison).
Keywords: logotypes, headlines, posters, sports branding, product packaging, techy, futuristic, industrial, sporty, confident, impact, modernization, branding, tech flavor, robustness, rounded corners, square-oval, compact spacing, geometric, blocky.
A heavy, geometric sans with squarish, superellipse-like bowls and consistently rounded corners. Curves are built from broad, flattened arcs rather than true circles, giving counters a rounded-rectangle feel (notably in O, Q, 0, 8, 9). Strokes are monolinear and sturdy, terminals are clean and mostly horizontal/vertical, and joins stay crisp with minimal flare. The lowercase is compact and sturdy with single-storey a and g, a short-armed t, and a tall, straight f; punctuation and figures follow the same rounded-rectangle logic with wide, open apertures and generous interior counters for the weight.
Works best for display settings such as logos, headlines, posters, and bold UI moments where impact and a techno-industrial character are assets. The rounded-square counters and uniform stroke weight help it stay legible at larger sizes, making it well-suited to branding systems, packaging, and signage-style graphics.
The overall tone reads modern and engineered—friendly due to the rounded corners, but still assertive and mechanical in its squared geometry. It suggests contemporary tech, automotive, and sports branding where a strong, streamlined voice is desired.
The design intention appears to be a strong, contemporary sans that merges a geometric, squared skeleton with softened corners for approachability. It aims to deliver high visual impact and a distinctive, modern silhouette while keeping letterforms simple and consistent across the set.
The design leans on horizontal emphasis and flattened curves, creating a “softened hardware” effect: robust shapes with a subtle, ergonomic rounding. Diagonals (V, W, X, Y, Z) appear sharply cut and energetic, balancing the otherwise rectilinear construction.