Sans Normal Edref 10 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: ui labels, branding, headlines, captions, posters, modern, clean, technical, dynamic, neutral, clarity, space saving, contemporary tone, functional italic, systematic design, monoline, oblique, airy, economical, crisp.
This typeface is an oblique, monoline sans with streamlined, compact proportions and a consistent rhythm. Curves are smooth and fairly circular, while joins and terminals stay clean and unembellished, giving the letterforms a precise, engineered feel. The capitals read tall and disciplined, and the lowercase maintains a straightforward construction with open counters and simple shapes; the overall color stays even across words and lines.
It works well for interface labels, navigation, and compact headings where a clean, contemporary sans is needed with a bit of motion from the slant. The even stroke and straightforward forms also suit captions, charts, and short-to-medium text in editorial or corporate materials, especially when space is tight.
The overall tone feels modern and efficient, with a slightly kinetic slant that adds forward motion without becoming expressive or quirky. It comes across as neutral and professional, leaning toward a contemporary, utilitarian sensibility.
The design appears intended to provide a neutral, modern sans italic that remains legible and space-conscious, offering a crisp typographic voice for everyday communication. Its disciplined construction suggests an emphasis on clarity, consistency, and contemporary presentation across both text and display settings.
Spacing appears balanced for continuous text, and the slanted construction remains consistent across letters and numerals. The figures match the letterforms in simplicity and stroke uniformity, supporting a cohesive typographic palette for mixed content.