Sans Normal Kemeb 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, and 'Neue Rational Narrow' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, modern, dynamic, friendly, impact, motion, clarity, modernity, approachability, slanted, rounded, geometric, high impact, compact.
A heavy, right-slanted sans with rounded, geometric construction and smooth curves throughout. Strokes are consistently thick with minimal modulation, producing strong, even color in words and lines. Counters are generally open and clean, and joins are sturdy rather than sharp, giving the shapes a compact, punchy presence. The numerals follow the same robust, rounded logic, reading clearly at display sizes.
Well suited to headlines and short statements where a strong, energetic presence is needed, such as branding, advertising, and posters. It also fits product packaging and sports- or performance-oriented identities where slanted, compact forms help convey speed and confidence.
The overall tone is energetic and assertive, with a forward-leaning rhythm that suggests motion and momentum. Its rounded geometry keeps the voice approachable rather than aggressive, balancing impact with a friendly, contemporary feel.
Likely designed to deliver a bold, motion-forward sans voice with dependable legibility, using rounded geometric forms and consistent stroke weight to maintain clarity while emphasizing impact.
The italic angle is pronounced enough to create a strong directional flow in longer text, while the simple, geometric letterforms keep the texture orderly and consistent. The design favors headline clarity and visual emphasis over delicate detail.