Sans Normal Timu 7 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, assertive, editorial, classic, formal, dramatic, impact, authority, editorial tone, premium feel, headline clarity, bracketed, splayed, arched, sculpted, crisp.
A heavy, wide display face with pronounced contrast between thick verticals and hairline joins, giving the letters a sculpted, black-on-white presence. Curves are full and slightly flattened at stress points, with tight counters and sharp internal corners that create a crisp rhythm in text. Terminals tend to flare or wedge subtly, and several forms show bracket-like transitions where strokes meet, producing a serif-like snap without feeling overly ornate. Uppercase proportions are expansive and steady, while the lowercase keeps a traditional, compact silhouette with a two-storey a and a rounded, open e.
Best suited for headlines, cover lines, and large-scale typography where width and contrast can be showcased. It can work well for branding and packaging that needs a strong, established voice, and for editorial layouts where a bold, high-impact display style is desired.
The overall tone is authoritative and editorial, with a confident, slightly classical flavor driven by strong contrast and monumental widths. It feels suited to statements—headlines that should read as serious, established, and high-impact—while still remaining clean and contemporary in its overall construction.
The design appears intended to deliver maximum presence and contrast while staying structurally clean and readable. It emphasizes a refined, editorial look—balancing simplified, modern outlines with classical stroke behavior to create a confident display workhorse.
The numerals and capitals carry a particularly weighty, poster-ready color, and the face maintains strong legibility at large sizes thanks to crisp joins and clear counters. In dense settings, the tight apertures and hairline connections can read as more dramatic than neutral, emphasizing a premium, print-forward character.