Sans Normal Yelu 10 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, pull quotes, friendly, casual, retro, editorial, humanist, warm emphasis, approachable tone, lively texture, modern retro, rounded, soft, fluid, oblique, informal.
A soft, oblique sans with gently rounded forms and a subtly calligraphic stroke flow. Curves are smooth and open, terminals are mostly blunt or softly tapered, and counters stay generous for an airy texture. The letterforms show mild irregularity in rhythm and spacing that keeps the line lively, with a slightly elastic feel across widths. Numerals follow the same rounded, handwritten logic, with open shapes and simple, readable construction.
This font works well for branding and packaging that need an informal, personable voice, and for posters or headlines where a friendly italic presence helps guide the eye. It also suits pull quotes and short editorial callouts, providing emphasis without the stiffness of a traditional italic serif.
The overall tone feels approachable and conversational, like a contemporary italic used to add warmth rather than formality. Its rounded geometry and easy slant give it a relaxed, lightly retro flavor that suits expressive copy without becoming decorative.
The design appears intended to deliver an italic, human voice within a sans framework—prioritizing warmth, rounded clarity, and a flowing texture for display and emphasis in running text.
Capitals remain clean and uncluttered, while the lowercase carries much of the personality through curved shoulders and softened joins. The slant is consistent across letters and figures, producing a smooth forward motion in text, and the punctuation and dots appear compact and understated in the sample setting.