Sans Normal Yelu 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'BB Torsos Pro' by Bold Studio, 'Grange Rough' by Device, 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'Nuber Next' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, craft, casual, playful, vintage, approachability, impact, print texture, informality, rounded, soft, blunt, textured, handmade.
A heavy, rounded sans with soft corners and broadly proportioned shapes. Strokes are robust and fairly even, with gently squarish counters and a slightly irregular edge that reads like ink spread or printed texture rather than perfectly clean outlines. Curves stay full and open (notably in C, G, O, and e), terminals are blunt, and overall spacing feels generous, supporting clear word shapes in running text.
Best suited for short to medium-length text where a friendly, bold voice is needed—headlines, posters, labels, and brand marks. The sturdy shapes and open counters also make it workable for large UI callouts or signage, especially when a subtly textured, human feel is desirable.
The letterforms convey an approachable, informal tone with a subtle handmade/printed character. The slight roughness keeps it from feeling corporate, leaning instead toward warm, personable communication with a touch of retro craft.
Likely designed to deliver a confident, readable sans with softened geometry and a deliberately imperfect finish, balancing clarity with a crafted, print-inspired personality.
The lowercase shows simple, single-storey forms (a, g) and a sturdy, compact rhythm; punctuation in the sample text appears weighty and consistent with the overall color. Numerals are round and prominent, matching the font’s soft geometry and strong presence.