Sans Normal Hirum 8 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, ui labels, friendly, casual, approachable, playful, modern, approachability, warmth, simplicity, everyday tone, readable personality, rounded, soft terminals, humanist, informal, open apertures.
A rounded sans with a gentle rightward slant and soft, fully curved terminals throughout. Strokes are monolinear and smooth, with broad curves and slightly irregular, hand-drawn-like rhythm that keeps the texture lively rather than strictly geometric. Counters are generally open and roomy, and many joins are softly blended rather than sharply angled. The lowercase shows single-storey forms (notably a and g), a compact, rounded r, and a simple, clear e; numerals follow the same rounded, monoline construction with friendly proportions.
Well suited to branding systems that want a friendly voice, as well as packaging, posters, and promotional headlines where a soft, contemporary sans can carry personality. It can also work for UI labels and short interface copy when a warmer, less rigid tone is desired.
The overall tone is warm and informal, reading as approachable and lightly playful rather than corporate or technical. Its slanted posture and rounded finishing give it a conversational, easygoing feel that suits upbeat messaging and personable brands.
The design appears intended to combine the simplicity of a modern sans with rounded, softened details and a subtle handwritten liveliness. The consistent monoline strokes and open forms prioritize quick recognition while the slant and softened joins add character.
Spacing feels moderately generous, which helps maintain clarity in words even with the softer shapes. The italic angle is noticeable but not aggressive, preserving a calm reading flow while adding energy to headings and short text.