Sans Normal Armum 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Plak' by Monotype (names referenced only for comparison).
Keywords: interface, body text, editorial, branding, signage, clean, neutral, modern, friendly, functional, legibility, versatility, neutral voice, modern utility, clarity, humanist, open apertures, rounded terminals, soft geometry, balanced proportions.
A clean sans with softly rounded geometry and low stroke modulation. Curves are smooth and circular, while straight strokes stay even and confident, producing a calm, consistent texture in text. Counters are generous and apertures are open, helping letters stay distinct at smaller sizes. Proportions feel balanced rather than condensed or wide, with straightforward constructions across caps, lowercase, and numerals.
This font suits interface typography, product and web copy, and general editorial layouts where an even rhythm and dependable legibility are priorities. Its clean shapes and open counters also make it a solid choice for wayfinding, labels, and straightforward brand systems that need a modern but unobtrusive voice.
The overall tone is neutral and contemporary, leaning friendly due to its rounded shapes and open forms. It reads as practical and approachable rather than expressive or decorative, making it feel at home in everyday UI and editorial settings.
The design appears intended as a general-purpose sans optimized for clear reading and broad applicability. Its restrained detailing, open forms, and consistent stroke behavior suggest a focus on usability and a calm, contemporary presence across digital and print contexts.
The lowercase shows simple, familiar forms with a double-storey “a” and a clear, single-storey “g,” supporting a highly conventional reading pattern. Numerals are uncomplicated and evenly weighted, matching the text color of the letters and maintaining clarity in mixed alphanumeric settings.