Sans Normal Asmud 19 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Gravita' and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: ui text, body copy, editorial, product design, signage, clean, modern, neutral, friendly, versatility, legibility, modern neutrality, system design, rounded, geometric, open apertures, even rhythm, clear numerals.
This is a clean, rounded sans with largely geometric construction and smooth, circular bowls. Strokes are uniform with minimal contrast, terminals are mostly straight-cut, and curves connect with soft, controlled transitions. Uppercase forms are simple and steady, while lowercase shapes keep open counters and readable apertures; the overall spacing and rhythm feel even and uncluttered. Numerals are straightforward and highly legible, with open, rounded forms that align visually with the letters.
It works well for interface text, product and brand systems, and general-purpose editorial typography where clean readability is needed. The even stroke weight and open forms also suit signage and instructional content at small to medium sizes.
The tone is contemporary and neutral, with a friendly edge coming from the rounded curves and open interior spaces. It reads as practical and approachable rather than expressive, aiming for clarity and calm consistency.
The design appears intended as a versatile, do-it-all sans that prioritizes clarity, neutrality, and dependable performance across common layouts. Its rounded geometric forms suggest a goal of modern simplicity without looking overly technical or severe.
Round letters like C, G, O, and Q emphasize smooth ellipse-like geometry, and the lowercase set maintains a clear, functional structure suited to continuous reading. The sample text shows stable word shapes and consistent color on the page, indicating a balanced fit for everyday typographic work.