Sans Normal Kagam 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Alfabet' by Machalski, 'Ordina' by Schriftlabor, and 'JP Alva Expanded' by jpFonts (names referenced only for comparison).
Keywords: branding, posters, headlines, sportswear, signage, sporty, modern, confident, dynamic, techy, impact, motion, modernity, clarity, versatility, rounded, oblique, geometric, sturdy, compact.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are uniform and low in contrast, with softened corners and clean terminals that keep shapes crisp at display sizes. Counters are generally open and circular-to-elliptical, and the overall rhythm is steady and forward-leaning, giving words a continuous, energetic texture. Figures are sturdy and legible, with simple, contemporary forms that match the letterfit.
Best suited to short-to-medium display text where impact and motion are desired, such as branding, advertising headlines, posters, product packaging, and wayfinding. It can also work for UI or dashboards in larger sizes where a bold, energetic tone and quick scanning are priorities.
The overall tone is assertive and contemporary, projecting speed and momentum without feeling aggressive. Its rounded geometry softens the weight, producing a friendly but performance-oriented voice that reads as modern, streamlined, and purposeful.
The design appears intended as a modern, high-impact sans that combines geometric roundness with a consistent forward slant to suggest speed and confidence. It prioritizes strong silhouettes and clear, contemporary forms for attention-grabbing display typography.
The oblique slant is consistent across capitals, lowercase, and numerals, creating a cohesive directional emphasis. Uppercase forms feel compact and efficient, while lowercase maintains clarity through generous apertures and straightforward joins.